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Career tracks / Digital Marketing

Digital Marketing

Run the marketing small businesses can’t do themselves: social, email, funnels, ads.

Start this track$79/month · 14-day money-back guarantee
14 COURSEs523 LESSONs53 H6 CERTIFICATEs
01

Discover your niche

Optional, and where most members start: confirm digital marketing is the work you want before you train for it.

  • Discover Your Freelance Niche9 lessons · 56 min
  • Remote Career Freedom54 lessons · 5.5 h
02

Train in Digital Marketing

14 courses, 523 lessons, 53 h. Open a card to see what each one covers.

Email List Building & Marketing

Email marketing is one of the most profitable channels for businesses today. Yet, one of the major stumbling blocks is how to effectively build an email list of targeted subscribers. In this workshop, you will learn the steps, strategies and tools for effectively building an email list for virtually any type of client.

10 lessons · 1.5 h
What's inside
  1. Workshop Handout (PDF)
  2. Introduction to Email List Building
  3. Why Email Marketing is Still Popular
  4. Common List Building Mistakes
  5. Define Your Email Audience
  6. Types of Lead Magnets
  7. Email Programs, Pages and Forms
  8. Top List Building Activities
  9. Evaluate Your List Building Efforts
  10. Email List Building Tools (PDF)
Certificate

Facebook Marketing Specialist

In this course, you'll discover how to develop & implement a solid Facebook Marketing Strategy for your clients. You'll learn how to set up & optimize Facebook Pages, identify the best content to post and discover ways to maximize community engagement! Finally, you'll discover steps to leverage Facebook LIVE videos.

6 modules · 28 lessons · 3 h
What's inside
  1. MODULE ONE: Facebook Foundations4 lessons · 29 min
  2. MODULE TWO: Build a Winning Facebook Marketing Strategy6 lessons · 35 min
  3. MODULE THREE: Facebook Profiles & Pages7 lessons · 42 min
  4. MODULE FOUR: Facebook Groups5 lessons · 38 min
  5. MODULE FIVE: Facebook Ads4 lessons · 18 min
  6. MODULE SIX: Build a Profitable Facebook Marketing Service2 lessons · 11 min

Digital Marketing Funnels & Automation

Most businesses navigating the digital landscape are very interested in setting up marketing funnels to generate email leads, but they often lack the technical know-how to set up an effective lead funnel. In this workshop, we will walk you through the key steps to setting up a lead marketing funnel from scratch.

12 lessons · 2 h
What's inside
  1. Course Handout (PDF)
  2. Introduction to Marketing Funnels
  3. Funnelology 101
  4. Profile Your Audience
  5. Map Customer Journey
  6. Create Lead Magnets
  7. Build Landing Pages
  8. Set Up Opt In Sequence
  9. Design Email Sequence
  10. Determine Traffic Sources
  11. Funnel Technology Guide (PDF)
  12. Lead Magnet Ideas (PDF)
Certificate

Pinterest Marketing Specialist

Pinterest Marketing drives traffic & results to your clients. In this course, you'll learn how to: - Set-up & optimize your Pinterest profile - Find & engage with your target audience - Optimize your boards with great visual & keyword-rich descriptions - Drive traffic to your articles & posts through Pinterest pins

7 modules · 64 lessons · 6 h
What's inside
  1. MODULE ONE: Introduction to Pinterest for Business7 lessons · 39 min
  2. MODULE TWO: Create Your Pinterest Strategy8 lessons · 33 min
  3. MODULE THREE: Craft Your Pinterest Profile15 lessons · 1.5 h
  4. MODULE FOUR: Post Great Content12 lessons · 1.5 h
  5. MODULE FIVE: Be Socially Active9 lessons · 57 min
  6. MODULE SIX: Promote Products & Services6 lessons · 29 min
  7. MODULE SEVEN: Measure Your Pinterest Results7 lessons · 41 min

Online Community Management

At FreeU, one of the most important roles on our team is our Online Community Manager. In this workshop, you'll discover the key success strategies for effectively setting up, moderating, managing and growing Online Communities for your clients. You'll also learn some effective ways to maximize group engagement.

12 lessons · 1.5 h
What's inside
  1. Course Handout (PDF)
  2. Intro to Online Community Management
  3. Social Media Manager vs Community Manager
  4. Twelve Community Management Skills & Traits
  5. Types of Online Communities
  6. Create Community Strategy
  7. Select Community Platform
  8. Manage & Moderate Online Community
  9. Engage Online Community
  10. Evaluate Online Community
  11. Online Community Management Resources (PDF)
  12. Community Management Assessment Guide (PDF)

Digital PR Specialist

In this workshop, you will learn the key strategies to help your clients reach their target audience through Digital PR. You will discover how to set up a high-value service providing Digital PR services to clients. We will share specific templates and tools to equip you to become a Digital PR Specialist!

10 lessons · 1.5 h
What's inside
  1. Course Handout (PDF)
  2. The Five Ps of PR
  3. Six Keys of Storytelling
  4. Why Become a Digital PR Specialist
  5. Marketing Your Digital PR Services
  6. How to Prepare for Media Interviews
  7. Onboarding New PR Clients
  8. Review Winning Pitch Templates
  9. Example Pitch Templates (page)
  10. Course Wrap-up
Certificate

Product Launch Manager

In the PLM program, we'll walk you through the five core phases of any successful product launch: Strategy, Planning, Preparation, Implementation, and Evaluation. It’s time to add an awesome new income stream to your business as a highly sought-after Product Launch Manager.

8 modules · 38 lessons · 3.5 h
What's inside
  1. Course Introduction1 lesson · 3 min
  2. MODULE ONE: Product Launch Foundations7 lessons · 44 min
  3. MODULE TWO: Assessing the Launch7 lessons · 34 min
  4. MODULE THREE: Planning the Launch7 lessons · 35 min
  5. MODULE FOUR: Preparing for the Launch5 lessons · 27 min
  6. MODULE FIVE: Marketing the Launch4 lessons · 23 min
  7. MODULE SIX: Implementing & Evaluating the Launch4 lessons · 25 min
  8. MODULE SEVEN: Design a Product Launch Management Service3 lessons · 20 min
Certificate

Canva Specialist

Canva is one of the most popular design tools used today by Freelancers & Virtual Assistants. The intent of this course is to help you level up your Canva skills so you can complete a whole variety of projects for your clients such as Presentations, Social Media Graphics, Landing Pages, Zoom Backgrounds & many others.

8 modules · 68 lessons · 7 h
What's inside
  1. Canva Specialist Introduction2 lessons · 4 min
  2. MODULE ONE: Introduction to Canva7 lessons · 51 min
  3. MODULE TWO: Creating Graphics14 lessons · 1.5 h
  4. MODULE THREE: Creating Documents11 lessons · 1.5 h
  5. MODULE FOUR: Creating Presentations9 lessons · 55 min
  6. MODULE FIVE: Creating Videos13 lessons · 1.5 h
  7. MODULE SIX: Getting Organized and Go Pro!11 lessons · 59 min
  8. Course Wrap-Up1 lesson · 3 min

Digital Marketing Management

The map of digital marketing as a service: the specialties, how to choose your niche, how to assess a business and build its plan, the tools, and how to price, package and market what you offer. Templates for the needs assessment and action plan included.

6 modules · 30 lessons · 3.5 h
What's inside
  1. MODULE 1: Introduction to Digital Marketing6 lessons · 54 min
  2. MODULE 2: Becoming a Digital Marketing Specialist5 lessons · 29 min
  3. MODULE 3: Build a Digital Marketing Strategy & Plan8 lessons · 39 min
  4. MODULE 4: Digital Marketing Tools of the Trade4 lessons · 25 min
  5. MODULE 5: Digital Marketing Services, Packages and Pricing4 lessons · 29 min
  6. MODULE 6: Marketing Your Digital Marketing Services3 lessons · 23 min

Instagram Marketing Specialist

Instagram Marketing Specialist

7 modules · 48 lessons · 3.5 h
What's inside
  1. MODULE ONE: Intro to Instagram for Business5 lessons · 36 min
  2. MODULE TWO: Build Your Instagram Strategy8 lessons · 36 min
  3. MODULE THREE: Set Up and Optimize Profile8 lessons · 38 min
  4. MODULE FOUR: Post Awesome Content Part 1: Stories and Posts13 lessons · 45 min
  5. MODULE FIVE: Post Awesome Content Part 2: Reels7 lessons · 23 min
  6. MODULE SIX: Build & Engage Instagram Community4 lessons · 17 min
  7. MODULE SEVEN: Promote Products and Services3 lessons · 18 min

Content Marketing Management

Run a client's content from strategy to results: build the funnel, plan the calendar and workflows, publish and repurpose, track what worked, then package it as a content marketing management service.

6 modules · 24 lessons · 2 h
What's inside
  1. MODULE ONE: Content Marketing Foundations4 lessons · 26 min
  2. MODULE TWO: Build a Content Marketing Strategy5 lessons · 25 min
  3. MODULE THREE: Plan and Coordinate Content8 lessons · 28 min
  4. MODULE FOUR: Publish & Distribute Content3 lessons · 10 min
  5. MODULE FIVE: Track and Analytics Content Marketing Results2 lessons · 12 min
  6. MODULE SIX: Set Up Content Marketing Management Services2 lessons · 9 min
Certification program

Digital Marketing Specialist Program

The new Digital Marketing Specialist Program is designed to give you the skills, tools, and confidence to deliver the following 8 core Digital Marketing services: Digital Marketing Strategy & Planning Marketing Funnel & Page Creation Email List Building & Marketing Keyword Research & SEO Affiliate Program Set-Up

11 modules · 96 lessons · 11 h
What's inside
  1. INTRODUCTION2 lessons · 4 min
  2. MODULE ONE: Digital Marketing Foundations7 lessons · 1 h
  3. MODULE TWO: Create a Digital Marketing Strategy10 lessons · 44 min
  4. MODULE THREE: Digital Marketing Research10 lessons · 1 h
  5. MODULE FOUR: Digital Marketing Funnels & Automation9 lessons · 1.5 h
  6. MODULE FIVE: Content Marketing & Management10 lessons · 58 min
  7. MODULE SIX: Email List Building & Marketing9 lessons · 1.5 h
  8. MODULE SEVEN: Keyword Research and SEO13 lessons · 1.5 h
  9. MODULE EIGHT: Affiliate Marketing & Management14 lessons · 1.5 h
  10. MODULE NINE: Web Analytics & Tracking9 lessons · 55 min
  11. MODULE TEN: Build Your Digital Marketing Services3 lessons · 25 min
Certification program

Linkedin Marketing Success

In this course, we will show you: How to build a compelling and complete profile that attracts the right audience; The ideal types of content to post and share in Linkedin; The keys to optimizing your profile for the Linkedin Search Engine.

6 modules · 33 lessons · 3.5 h
What's inside
  1. MODULE ONE: Linkedin Foundations5 lessons · 38 min
  2. MODULE TWO: Build Your Linkedin Marketing Strategy6 lessons · 35 min
  3. MODULE THREE: Optimize Your Linkedin Presence9 lessons · 1 h
  4. MODULE FOUR: Post Great Content in Linkedin4 lessons · 36 min
  5. MODULE FIVE: Engage Your Audience in Linkedin4 lessons · 25 min
  6. MODULE SIX: Promote Your Business in Linkedin5 lessons · 22 min

Social Media Management Success

Social Media Management continues to be one of the most in-demand niches in the Freelance Space. In this course, you will learn the strategies, skills and tools to become an in-demand Social Media Manager for your clients.

7 modules · 50 lessons · 3.5 h
What's inside
  1. Course Introduction1 lesson · 3 min
  2. MODULE ONE: Introduction to Social Media Management6 lessons · 28 min
  3. MODULE TWO: The Roles and Responsibilities of a Social Media Manager12 lessons · 50 min
  4. MODULE THREE: Social Media Strategy & Planning9 lessons · 41 min
  5. MODULE FOUR: Social Media Services, Packages and Pricing6 lessons · 31 min
  6. MODULE FIVE: Social Media Toolbox10 lessons · 39 min
  7. MODULE SIX: Marketing Your Social Media Management Service6 lessons · 17 min
03

Launch your business

What to charge, what to sign, how to package the offer, and where the first client comes from. 37 courses, 51 h.

Start Here1 COURSE
  • Five Steps to Starting a Freelance Career
Build Your Business22 COURSEs
  • Personal Branding Success
  • Business Management Day-By-Day
  • Protecting Your Freelance Business
  • Pricing Your Freelance Services
  • Self-Care for Freelancers
  • Building Your Team With Sub-Contractors
  • Business Planning Success
  • Design Your Brand Identity
  • Crafting Your Freelance Offer
  • Automate Your Freelance Business
  • The Healthy Freelancer Mindset
  • Navigating Freelance Rates & Packages
  • Creating a Winning Portfolio
  • Freelancer's Tech Toolbox
  • Client Contracts and Forms
  • The Productive Freelancer
  • The 12 Week Year for Freelancers
  • Strengths Finder Workshop
  • The Successful Freelancer
  • Multiple Streams of Freelance Income
  • Pricing Success for Freelancers
  • Client Success Kit
Find & Manage Clients14 COURSEs
  • Marketing in 60 Minutes a Day
  • The Winning Discovery Call
  • The Client Attraction System
  • Partner in Your Client's Success
  • Creating Client Proposals and Responding to Job Boards
  • Optimize Your LinkedIn Profile
  • Upwork
  • Client Onboarding Success
  • Creating a Winning Freelance Bio
  • The Art of the Follow-Up
  • Virtual Networking Success
  • Build your Referral Network
  • Local Freelancer Marketing
  • BONUS: Become a Networking Rockstar
04

Keep learning

48 tool and AI courses that apply whatever track you chose, and a new one every month.

  • AI Powered Content Creation System
  • Custom GPTs for Freelancers
  • Pabbly Connect - A Cost Effective Zapier Alternative
  • Make Websites in Seconds Using Durable AI
  • Design Beautiful Presentations Fast Using Beautiful AI
  • Circle.so
  • Skool
  • Freelancer's AI Toolbox
  • AI Search Engines
  • Social Media Marketing with AI
  • Learn Asana
  • Design with AI
  • Flodesk
  • HubSpot CRM Course
Membership

Every Digital Marketing course, and the other 210

211 courses, 466 hours, 499 templates, new training every month. 14-day money-back guarantee, no questions asked.

Monthly
$79/month
  • All 211 courses
  • Every certificate program
  • Cancel anytime
Start monthly
AnnualSave 26%
$697/year
  • Everything in monthly
  • Twelve months for the price of nine
  • 14-day money-back guarantee
Start annual

Other tracks: Writing & Editing · Virtual Administration · Project Management · Virtual Events & Media · Virtual Consultant · Online Tutor & Trainer · All 211 courses are in every membership.

Digital Marketing track$79/mo · 14-day guaranteeJoin now