Creating Winning Newsletters
A nine-step system for client newsletters: strategy, email platform, template design, content themes, drafting, images, subject lines, deliverability testing and tracking the results.
What you learn
Self-paced video, with the handouts and worksheets each module needs.
Taught by Craig Cannings, Chief Learning Officer, Freelance University
- Course Handout (PDF)
- Intro to Online Newsletters
- Benefits of Newsletters
- Step 1: Create Newsletter Strategy
- Step 2: Select Email Program
- Step 3: Design Newsletter Template
- Step 4: Determine Content Themes & Topics
- Step 5: Draft Newsletter Content
- Step 6: Choose Relevant Images
- Step 7: Create Subject Lines
- Step 8: Test Email Deliverability
- Step 9: Track Email Newsletter Results
- Step 10: Build Editorial Calendar
- Newsletter Resource Guide (PDF)
1 template you keep
Checklists, worksheets and guides — yours to download and use with clients. Every module's slide handout comes too.
- Newsletter Resource Guide
Every Writing & Editing course, and the other 210
211 courses, 466 hours, 499 templates, new training every month. 14-day money-back guarantee, no questions asked.
- Everything in monthly
- Twelve months for the price of nine
- 14-day money-back guarantee
Also in Writing & Editing: Create Powerful Email Sequences · Website Writing · Copywriting · Proofreading · Blogging · Email Writing · Writing Foundations · Writing Success in an AI Age · All 211 courses are in every membership.